Google continually makes algorithm updates. From Panda to Penguin to Hummingbird… the algorithm updates never stop. So instead of worrying about each Google algorithm update, you should focus on Google proofing your site.
There are two types of SEO: black hat and white hat. Black hat SEO is doing stuff that breaks Google’s policies such as buying links. White hat SEO focuses on putting the user first and doing what is best for them. Such as writing amazing content, internal linking, building up your social presence and even continually updating old content. So if you want to make sure you don’t get hit by a Google penalty you should focus on:
1. Improving your time on site – if that number is above two minutes it shows people love it. A high time on site shows search engines that people find your site more valuable than sites with low time on site.
2. Decrease your bounce rate – if people come to your site and bounce right off it means they didn’t find what they are looking for. So focus on reducing your bounce rate by doing things like making your design mobile friendly, having large font size and even decreasing your load time.
3. Always put the user first – from updating old content to making the user experience better to building a better product/service than your competition, you can’t take users for granted. Google wants to rank sites that users love at the top, so focus on making people happy.
Google wants to rank websites that users love at the top of it’s search engine results. So focus on making people happy.
There you have it. Stop trying to manipulate Google rankings with cheap back hat techniques. Instead focus on maintaining a high-quality website that people love.
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